Welcome to Hughes Subaru
Hughes Subaru, located at 3010 Atlanta Hwy, Athens, GA, is a standout dealership celebrated for its exceptional customer service and low-pressure sales approach. Customers rave about their buying experiences, praising the knowledgeable and friendly staff, including David Montgomery and Kelly Wells. Many highlight the personalized service, where staff take the time to understand individual needs and preferences. Reviews consistently express satisfaction with the transparency and respect shown, particularly towards women buyers. From seamless transactions to delivering vehicles, Hughes Subaru creates an inviting atmosphere that feels more like a community gathering than a typical car dealership, making it a top recommendation for anyone in the market for a new vehicle.
- 3010 Atlanta Hwy, Athens, GA 30606, United States Hotline: +1 706-410-2012
Welcome to Hughes Subaru, a distinguished auto dealership proudly located at 3010 Atlanta Hwy, Athens, GA 30606. Known for its exceptional customer service and an extensive range of vehicles, Hughes Subaru embodies a commitment to providing a stress-free car buying experience. Whether you're in the market for a rugged Subaru Outback, a family-friendly Forester, or the sporty Crosstrek, this dealership caters to all automotive needs while ensuring a smooth and enjoyable process.
At Hughes Subaru, customer satisfaction is paramount. The glowing reviews from patrons like Ann Burrell highlight the dealership's superior professionalism. She describes her purchase of a 2025 Subaru Forester Limited as seamless, emphasizing the impressive driving experience and the helpfulness of associates David Montgomery and Garrett Holcomb. This sentiment is echoed by CC Calloway, who commends the straightforward and respectful approach of the team, particularly noting a non-pressuring environment—a crucial aspect of the car-buying journey, especially for women.
What truly sets Hughes Subaru apart is its unwavering dedication to customer comfort and trust. Sabrina Sales wishes she could give the dealership "10 plus stars," praising the genuine kindness from the first contact to the final signature. This personal touch, combined with zero pressure tactics, fosters a sense of belonging among customers. “We left feeling like we were family!” she declares, exemplifying the community-centric ethos that Hughes Subaru cultivates.
Kelly Wells' approach, as highlighted by Jennifer Blair and Catherine Hanning, is a testament to the knowledgeable staff committed to each client's unique needs. From answering questions patiently to ensuring a seamless transaction, the team at Hughes Subaru manages to blend expertise with heartfelt interactions, proving that buying a car can indeed be an enjoyable experience.
For those considering a new vehicle, Hughes Subaru offers a wide range of options tailored to diverse lifestyles, with features like advanced safety technology and fuel efficiency. Richard Williams and David Montgomery are just a few of the friendly faces ready to serve you, making the dealership not just a place to buy a car, but a welcoming hub filled with laughter and camaraderie.
In conclusion, for anyone in Athens or the surrounding areas looking to purchase a Subaru, Hughes Subaru stands out as a beacon of excellent customer service and a no-pressure sales experience. Whether you're a long-time Subaru enthusiast or new to the brand, you’ll find the support you need to make the perfect choice. So why not pay them a visit? You’ll leave not just with a new vehicle but with a sense of having joined a family that truly cares.

We bought a 2025 Subaru Forester Limited Friday March 28th at Hughes Subaru in Athens. I love the way this vehicle drives, looks, comfort, gas mileage all the bells and whistles. David Montgomery and Garrett Holcomb are very professional and super nice to deal with. I would definitely encourage anyone to check out Hughes Subaru in Athens Georgia. I’m glad we did.

The people who work here and the auto dealers here are really easy going. They were very straightforward and clear. They didn’t pressure me and were very respectful which is very important to me as a woman. Accepted my offer. Buying a car was so much easier than I thought it would be. Also I really appreciate how they did not badger me with calls and texts after I expressed interest. Their follow up process was very reasonable and not at all overwhelming like other auto dealers in town. I’m very thankful and I love my car!

Wish I could rate this dealership 10 plus stars!!! Best experience we’ve ever had!! Zero pressure to purchase a vehicle, greeted with genuine kindness from the initial phone call to the last signature needed to purchase our Crosstrek! They even delivered the vehicle to us! Diana our salesperson was very knowledgeable, polite and was just super all around! We left feeling like we were family!!!! Love supporting a smaller dealership with the best customer service!

Great customer service. Richard Williams met with us multiple weekends until we made a decision. He was very knowledgeable. David Montgomery was a pleasure to work with. No pressure sales. The best experience shopping for a car.

Best car buy experience ever! Nice, understanding and not pushy. Answered all of my questions. Kelly was AMAZING. Honestly words can’t describe how great it was to have her walking me through the process. Everyone there was perfect. I felt at ease the whole time and they were very patient with me. 10/10 experience!

Happy new owners of a 2025 Outback Wilderness! We couldn't have been more pleased with our experience working with Kelly and David at Hughes Subaru. No pressure, patient with all our questions, provided open and honest feedback. Overall a great car buying experience, we look forward to working with Hughes Subaru again in the future and we recommend anyone to talk with them if you're in the market for a new car.

I love my new Subaru. Being 68, I thought my driving days were gone. Garrett at Subaru of Athens was the best. No pressure...sent text instead of phone calls...as I asked. Now he is my best car friend and he took all the time I needed. With all the bells and whistles of my new Subaru, I am now a confident and safe driver. I feel young again....thank you Subaru, thank you Garrett and I thank you Subaru of Athens, GA.

Absolutely phenomenal experience purchasing my Subaru here! I worked with Kelly Wells and she made the process so seamless and stress free. She had a lot of patience with me and worked with my wants and needs in a vehicle while also considering my budget. I also showed up to the dealership a little later in the day and ended up keeping a couple of team members late, but not once did anyone ever make me feel like I inconvenienced them. I’ve never had such a fun experience buying a car before, it’s usually such a time consuming and hard thing to do. Not with Kelly though, I genuinely laughed and enjoyed our conversations on top of getting a great vehicle. Extremely knowledgeable staff in general. You don’t feel like you’re at a car dealership here, you feel like you’re hanging out with super cool people and get to drive home in a new vehicle. Highly recommend buying a car from here!!!! I have to give a shout out to David Montgomery who had me and my husband laughing so hard while I signed my life away. Thank you to you all for my new baby and a fabulous car buying experience!